Webinars

Live. On real client projects.Not on marketing slides.

Roughly once a month, an hour, free of charge. And there is always a recording.

Please note: all webinars are held in German.

Free means: you don’t pay in euros, you pay with permission to email you. You can withdraw that at any time – and honestly, if the webinar was any good you won’t want to.

More about this old master ›
Next webinar

Thursday, 30 July 2026 · 11:00 CET

Prompt in, campaign out.

The Klaviyo Composer live in action.

One single prompt, one complete, ready-to-send campaign – audience, copy, timing, channel mix. Plus the Klaviyo MCP server and hyper-individualisation, demonstrated on our own book launch. Live and on real client projects, not on marketing slides.

UweStefanWith Uwe and Stefan
📅  Register now  ›

Recordings

Missed it? Doesn’t matter.

Wird KI schon bald alle Newsletter-Texte schreiben?

Michael Kornfeld & Uwe-Michael Sinn

Live, honest and controversial – including our tips on AI tools that actually help.

▶  Watch the recording ›
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Lohnt sich Marketing Automation wirklich?

Michael Kornfeld & Uwe-Michael Sinn

Game changer or overrated hype? When automation delivers real value – and when it is just expensive and complicated.

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Hör auf zu raten – frag einfach!

Lucas Boller

Zero-party data: how to use self-declared customer data to build campaigns that measurably perform better. No guessing, no tracking, no grey area.

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Markenliebe im Mittelstand

Maike Haberkorn · MoEngage

Omnichannel that captivates customers: which messages, channels and campaign formats work – with examples from Fastic and HelloBetter.

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Ruhig schlafen: Unabhängig von Google, Meta, ChatGPT & Amazon

Franz Sauerstein

How to free yourself from dependence on the big platforms – with self-determined systems and unique value that leads customers straight to you.

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Beyond Plastic: Digitale Kundenkarten in der Wallet

Alexander Hell · Passcreator

Membership cards, vouchers and more in Apple, Google and Samsung Wallet – from creation to analytics, using the Wormland case.

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Gold schürfen auf LinkedIn

Leander Sempell

On-target B2B lead generation: how to win valuable leads with clever content strategies and turn LinkedIn into a goldmine for your business.

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Top Software für Multichannel

Susanne Betzold-Friedhoff & Uwe-Michael Sinn

Tool selection from A to Z, focus on SMEs: requirements, budget, shortlist, demos, data protection – and what happens after the decision.

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Mehr als Klicks: Multichannel-Performance verstehen

Daniela Kühn · Klaviyo

Which channel actually drives revenue? Measure and steer channels – with RFM analysis, segmentation and cross-channel attribution.

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Hero oder Zero? Finde heraus, wo Du stehst

Meister Lampe & Freunde

Use the Meister Lampe excellence matrix to locate where you stand in a few questions – and see which paths are open to you.

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Von Toolbox zu Outcome: KI-Agenten im CRM

Markus

Why the answer isn’t more tools but intelligent assistants: how AI agents analyse customer behaviour in real time and run the CRM of tomorrow.

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Never miss a date

We announce every new webinar by email first. That is, incidentally, the only newsletter we send about ourselves.

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