Case Studies

What we do,measured.

No slides full of promises. Real projects, real numbers.

Latest case study

AI hyper-personalisation · B2C · art

“A truly personal letter from your favorite artist”

For the young artist Lars Stenchly we built a hyper-personalisation engine from purchase, engagement and specially collected “emotional” data, generating subject line, pre-header and body copy fully individually for each recipient via the ChatGPT API. Versus the only lightly personalised group: open rate doubled, clicks up 1,041 % – and sales exclusively in the hyper-personalised segment.

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Earlier case studies

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Psychological flow optimiser (MCP)

An MCP-powered optimiser that audits a Klaviyo flow against Cialdini principles, cognitive biases and timing psychology, returning prioritised actions.

In preparation

Hyper-personalisation for a travel provider

The same hotel offer described completely differently depending on the customer data available – pool and beach for some, golf and fine dining for others.

In preparation

Measurability with GA4

How to map email impact cleanly in GA4 – from campaign attribution to real revenue allocation.