Email marketing & CRM consulting

We turn email marketing into a predictable growth channel.

Together with you we develop an email marketing and retention strategy that fits your business model, your data and your team. We design processes, automations and campaigns, and support the execution.

Typical result: 20–30% more revenue from existing contacts and customers.

30 minutes · no strings attached · at least 3 concrete starting points

Three smartphones showing customer journey, performance numbers and the tools in use

Clients

More than 100 shops and brands.A few we are allowed to show.

Our approach

You know your brand.We know the right levers.

We show you how to translate that knowledge into an effective email marketing and retention strategy. Together we develop processes, campaigns and automations your team understands, masters and can carry on independently.

For more speed, more control and lasting know-how in your own house.

What we do

Three steps. One result:
competence stays in your company.

Together we build an email marketing system that works, is understood, and keeps working in your company for the long run.

1

Set the direction together

You know your brand. We know the strategic and operational levers. Together we develop the plan.

2

Build structures that work

We set up data, technology, automations and processes so they fit your company and scale reliably.

3

Anchor the knowledge in your team

Your team is involved from day one. We stay alongside until campaigns, flows and reporting succeed on their own.

No capacity on your team right now?Then we take over the execution for now. But never as a black box: processes, knowledge and documentation are built from the start so your team can take over smoothly later.

Find the right model ›

Technology & platforms

We work with leading email platforms – we find the solution that fits your goals and systems.

Email marketing experience since 1999 meets one of the most exciting CRM platforms of our time.

Klaviyo Master Platinum Partner

We do not think about email marketing and CRM from the tool first, but from what you want to achieve. That is why we advise on and work with different platforms and existing system landscapes.

With Klaviyo, though, we share a special bond: years of experience, a close partnership and a direct line to the people who keep building the platform.

More about our Klaviyo expertise ›
Platinum partner

Recognised partner status for proven expertise, client results and growth.

Partner Advisory Council

We actively help shape the platform – through feedback, insights and close collaboration.

Klaviyo Champion

Recognised by Klaviyo as a Champion 2026 for outstanding expertise and long-standing commitment.

Klaviyo expertise meets AI know-how.

We help you put AI to sensible use in Klaviyo – from the Composer and automated campaign creation through AI agents and MCP to hyper-individualising your communication.

Composer · AI agents · MCP · hyper-individualisation

More about AI with Klaviyo ›

References

What our clients say about working with us.

Videoreferenz Sebastian Funke

“Looking back I can say: it simply paid off. Period.”

Reader's Digest DeutschlandSebastian FunkeHead of Business Development, Verlag Das Beste GmbH
Videoreferenz Matthias Schwarz

“We were finally able to play the automation game to perfection.”

mySpirits.euMatthias SchwarzHead of Marketing, Allgäuer Genuss GmbH
Videoreferenz Ralf Strehlau

“Luckily I had a phone number and called Mr Sinn!”

Weck GlaswerkeRalf Strehlauformer interim CEO

AI in marketing

AI does not automatically make your marketing better.

We work with it every day ourselves – in strategy, analysis and production. So we know quite precisely where AI takes real work off your hands, where it assists, and where it just produces mediocrity faster. That judgement is what we pass on to you and your team: on your own processes, not on sample slides.

About us

“We’ve been doing email marketing since email marketing existed.

Meister Lampe und Freunde was founded in 2017. Our email marketing know-how goes back to 1999 – making us one of the most experienced email marketing consultancies in the German-speaking region.

We have seen trends come and go, helped build platforms, and developed countless strategies, campaigns and automations. That experience helps us quickly recognise which strategy really works in your specific case – instead of reaching for off-the-shelf solutions.

Together with you we develop a strategy that fits your business model, your customers, your data and your team.

Knowledge

We share what we know.

We regularly publish new webinars with hands-on insights into real client projects. Our blog (in German) also holds more than 60 articles on strategy, deliverability, flows and Klaviyo – with more added all the time.

Webinars

New dates, current topics and knowledge from real practice.

To the webinars ›

FAQ

What we get asked a lot.

Are you an agency?

We call ourselves retention consultants, and that is not hair-splitting: our goal is not to make you permanently dependent. We build strategy, processes and know-how so your team can take over more and more itself.

And yes – if nobody on your side has time right now, we do the work too. Just with a handover plan instead of an open-ended retainer.

What makes you different from other Klaviyo partners?

Our special closeness to Klaviyo: we are a Platinum partner, a member of the international Partner Advisory Council, and Uwe-Michael Sinn was named one of 100 Klaviyo Champions worldwide for 2026.

That gives us early insight into new developments and a direct line to the people behind the platform. Details ›

What results are realistic?

Given the right conditions, 20–30% more revenue from your existing list is a realistic goal. In quite a few projects we more than doubled email revenue.

How fast and how far results develop depends mainly on data quality, product range, starting position and speed of execution.

Do you only do email?

We do everything that runs on your own data: email, WhatsApp, direct mail, in-app, push. No social, no paid search, no SEO. Not because those are bad – but because other people are better at them.

Intro call

30 minutes with us. At least 3 tips you can apply right away.

Even if we never work together afterwards.

FreeNo obligationNo sales pitch

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