
“Looking back I can say: it simply paid off. Period.”
Reader's Digest DeutschlandSebastian FunkeHead of Business Development, Verlag Das Beste GmbHEmail marketing & CRM consulting
Together with you we develop an email marketing and retention strategy that fits your business model, your data and your team. We design processes, automations and campaigns, and support the execution.
Typical result: 20–30% more revenue from existing contacts and customers.
30 minutes · no strings attached · at least 3 concrete starting points

Clients
Our approach
We show you how to translate that knowledge into an effective email marketing and retention strategy. Together we develop processes, campaigns and automations your team understands, masters and can carry on independently.
For more speed, more control and lasting know-how in your own house.
What we do
Together we build an email marketing system that works, is understood, and keeps working in your company for the long run.
You know your brand. We know the strategic and operational levers. Together we develop the plan.
We set up data, technology, automations and processes so they fit your company and scale reliably.
Your team is involved from day one. We stay alongside until campaigns, flows and reporting succeed on their own.
No capacity on your team right now?Then we take over the execution for now. But never as a black box: processes, knowledge and documentation are built from the start so your team can take over smoothly later.
Find the right model ›Technology & platforms
We work with leading email platforms – we find the solution that fits your goals and systems.

We do not think about email marketing and CRM from the tool first, but from what you want to achieve. That is why we advise on and work with different platforms and existing system landscapes.
With Klaviyo, though, we share a special bond: years of experience, a close partnership and a direct line to the people who keep building the platform.
More about our Klaviyo expertise ›Recognised partner status for proven expertise, client results and growth.
We actively help shape the platform – through feedback, insights and close collaboration.
Recognised by Klaviyo as a Champion 2026 for outstanding expertise and long-standing commitment.
We help you put AI to sensible use in Klaviyo – from the Composer and automated campaign creation through AI agents and MCP to hyper-individualising your communication.
Composer · AI agents · MCP · hyper-individualisation
References

“Looking back I can say: it simply paid off. Period.”
Reader's Digest DeutschlandSebastian FunkeHead of Business Development, Verlag Das Beste GmbH
“We were finally able to play the automation game to perfection.”
mySpirits.euMatthias SchwarzHead of Marketing, Allgäuer Genuss GmbH
“Luckily I had a phone number and called Mr Sinn!”
Weck GlaswerkeRalf Strehlauformer interim CEOAI in marketing
We work with it every day ourselves – in strategy, analysis and production. So we know quite precisely where AI takes real work off your hands, where it assists, and where it just produces mediocrity faster. That judgement is what we pass on to you and your team: on your own processes, not on sample slides.
About us
“We’ve been doing email marketing since email marketing existed.”
Meister Lampe und Freunde was founded in 2017. Our email marketing know-how goes back to 1999 – making us one of the most experienced email marketing consultancies in the German-speaking region.
We have seen trends come and go, helped build platforms, and developed countless strategies, campaigns and automations. That experience helps us quickly recognise which strategy really works in your specific case – instead of reaching for off-the-shelf solutions.
Together with you we develop a strategy that fits your business model, your customers, your data and your team.
Knowledge
We regularly publish new webinars with hands-on insights into real client projects. Our blog (in German) also holds more than 60 articles on strategy, deliverability, flows and Klaviyo – with more added all the time.
FAQ
We call ourselves retention consultants, and that is not hair-splitting: our goal is not to make you permanently dependent. We build strategy, processes and know-how so your team can take over more and more itself.
And yes – if nobody on your side has time right now, we do the work too. Just with a handover plan instead of an open-ended retainer.
Our special closeness to Klaviyo: we are a Platinum partner, a member of the international Partner Advisory Council, and Uwe-Michael Sinn was named one of 100 Klaviyo Champions worldwide for 2026.
That gives us early insight into new developments and a direct line to the people behind the platform. Details ›
Given the right conditions, 20–30% more revenue from your existing list is a realistic goal. In quite a few projects we more than doubled email revenue.
How fast and how far results develop depends mainly on data quality, product range, starting position and speed of execution.
We do everything that runs on your own data: email, WhatsApp, direct mail, in-app, push. No social, no paid search, no SEO. Not because those are bad – but because other people are better at them.
Intro call
Even if we never work together afterwards.
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Die Highlights